How Flowers Can Elevate Brand Activations & Conventions

Floral DesignBrand ActivationsEvent Flowers

Dec 27

Brand activation & photo op floral installation by Blooming Savvy for Hulu at Paris Las Vegas Hotel & Casino.

When it comes to creating memorable brand activations, product launches, conventions, and trade show booths, flowers are always a hit. Incorporating floral elements into your event’s design can transform ordinary spaces into extraordinary experiences, leaving a lasting impression on attendees.

The Power of Flowers in Branding

Flowers have a unique ability to set the tone for an event. Their beauty and vibrant colors can reinforce your brand’s theme in a creative way. Whether your brand identity is bold and modern or soft and sophisticated, floral arrangements can be tailored to reflect your aesthetic.

Two large monochromatic orange floral arrangements are shown, one on top of a beige wooden counter and the other at the base of a black tall banner that reads "Klai Juda Wald Architecture + Interirors 30 Years in the Making" — We designed and created custom monochromatic orange floral arrangements to match the brand colors for Klai Juba Wald’s 30th Anniversary Party.

A trade show booth that reads "Surmount" on a forest-green mountain shape with two wooden slat walls covered in faux greenery on either side inside of a large convention center — Greenery wall trade show convention installation by Blooming Savvy for a booth at the Las Vegas Convention Center.

Learn more about our behind the scenes process for this trade show installation on our other blog post.

Benefits of Using Flowers in Your Marketing Strategy

Visual Impact: Flowers add a visually striking element to any setup. They can draw attention to key areas, such as product displays, photo opportunities, or signage.
Brand Storytelling: Florals can be customized to reflect your brand’s story. For example, a sustainable brand might use faux florals or locally sourced blooms, while a luxury brand could opt for exotic blooms and lavish arrangements.
Engagement Opportunities: Floral installations create photo-worthy moments at events where guests otherwise wouldn’t take pictures. When there’s a pretty floral backdrop, attendees are more likely to snap photos and share them on social media, extending your brand’s reach.
Mood Enhancement: Flowers can elevate the overall ambiance of your event, especially in more industrial spaces like convention centers or bare-bones venues.

Creative Ways to Use Flowers

Floral Walls: A striking floral backdrop can serve as the perfect spot for photos and brand exposure.
Table Centerpieces: Arrangements placed throughout the space can enhance the appeal of product displays or lounge areas.
Interactive Displays: Consider a DIY bouquet station or flower bar, where attendees can create their own arrangements to take home.
Ceiling Installations: Hanging floral designs can create a dramatic and immersive experience for visitors.

Summer tropical flower and greenery photo op with greenery pillars with white anthurium blooms and amaranthus with a white fabric arch backdrop and beige lanterns and a sign that reads "The Makers Hive Market" — Summer-themed tropical brand activation & photo op floral installation by Blooming Savvy for The Makers Hive Market.

Tips for Incorporating Flowers

Work with Professionals: Do you want to encourage guests to take photos and post to social media? Collaborate with a floral designer who understands your brand’s vision and the goal of the event.
Keep It On-Brand: Choose blooms and colors that align with your brand’s color palette and event theme.
Consider Logistics: Ensure your floral elements are appropriate for the event space and timeframe. Faux florals are perfect because they won’t wilt, are sturdy, and can withstand outdoor elements like wind and rain. This means they can be in place for multi-day events.

Flowers are more than just decoration - they’re a storytelling tool that can elevate your brand presence and create memorable experiences for attendees. By integrating florals thoughtfully, your brand activations, product launches, and trade show booths can stand out and leave a lasting impression.